Protect your Business Reputation Online: Here’s How
The most valuable asset of a business is its company’s reputation. You could lose customers and sales, if it’s tarnished. This article displays how negative reviews are not always what they look like and what you can do about it. We are standing or falling on the status of our reputation either in life or in business. Companies spend many years and a lot of money doing staff training, customer service policies, listening to customer feedback and more in order to build a strong, solid and positive reputation. In spite of everything that has been done by the company, a reputation can be easily damaged into a thousand pieces by a few ill placed words. Where a damaging review against a business can be published to the entire world in a matter of minutes, never has this been more true than in this modern technological world of internet review sites and mobile digital technology.
It is very important to manage how your business is represented because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before purchasing. Moreover, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you, given the fact that there has been a huge competition of businesses happening all around the globe.
You need to avoid lashing out to a customer at all cost, although it is perfectly normal to feel angry or upset about negative comments others may be saying about your business. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. Admitting that you have committed an error is something that you should not be afraid of, if you really committed one and you should take public actions to make it right. Owning up and showing that you are committed to getting it right is what people respects. This fact may be able to put more confidence your business motives and ethics.
We often take these bad comments as a personal attack to us. You can easily be put under public examination by the way you react to negative comments, as a business. It is always better that you write a draft first, then leave it that way until such that you are already calm and you may be able to soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.
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