Jason Hornung: The Impacts of Facebook Advertising to Businesses

Facebook ads make a valuable step for brands because of the extra exposure, targeting options, and reach it provides to companies advertising on the platform. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. If you are considering to choose Facebook advertising, it is important to different social media performance between paid and organic activities.

How are organic and paid ads calculated? Paid and organic likes are broken within the Like Sources of Facebook Insights, and these sources can be viewed within the Insights data export or Insights tool. The three sources of paid likes found within Like Sources include mobile ads, sponsored stories, and pure ads. When advertising on Facebook, it is hard to report audience growth that is organically driven. Many successful businesses today hire professional social media marketers to be aware and to understand the effects of paid ads and organic activities, avoiding paid likes attribution to successful community management efforts. Organic growth trends are used in identifying successful tactics for building your target audience. Through social media marketing like Facebook advertising, new businesses or starting entrepreneurs can compete with larger companies or popular brands in the market today, making a name of their own. Consumers today know what they want and they are smarter as compared in the past. Through utilization of Facebook ads, small businesses are able to promote their products and services to a wider scope of audience, and the opportunity to be known is increased. Consumers today are not afraid to try new things, and in fact are more adventurous when it comes to trying new products and services.

Social media marketers are helpful in achieving the short-term and long-term goals of businesses through the right Facebook advertising techniques, and Facebook ads can easily go viral in just a day once you are able to hit the sweet spot of your target audience’s hearts. When it comes to hiring a social media expert in Facebook advertising, you have to consider the reputation, experience, expertise, and your budget. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Social media like Facebook marketing is a useful tool used by Jason Hornung in providing businesses the strengths they need to thrive in the competitive world of business.